It’s true, we’ve focused too much on the compelling event in the past, even when there was none.
So we’ve realized that now and follow a more reasonable school of thought going forward.
In order for a project to be approved, we’ve got to have a combination of these things:
- Compelling event (obviously still the best thing to have)
- Executive alignment
- Legal and Commercials
Failing to produce a compelling event, you will need both 2 & 3 to succeed.