Winning

It’s true, we’ve focused too much on the compelling event in the past, even when there was none.

So we’ve realized that now and follow a more reasonable school of thought going forward.

In order for a project to be approved, we’ve got to have a combination of these things:

  1. Compelling event (obviously still the best thing to have)
  2. Executive alignment
  3. Legal and Commercials

Failing to produce a compelling event, you will need both 2 & 3 to succeed.

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